With Super Bowl LVII fast approaching, YouTube has just launched its AdBlitz hub, where it will host all of the Super Bowl ads and promotions. The aim is to provide easier insight into how different brands are approaching their campaigns during the event.
“As with previous years, AdBlitz continues to provide viewers with a central destination to watch and share the year’s biggest ads before, during and after the game. The way we consume content continues to become more dynamic as viewers shift away from linear TV into streaming. This is most evident with the biggest moments of the year like the Super Bowl. According to comScore, last year, during Super Bowl LVI, YouTube reached 77% of adults with a Super Bowl ad vs. 72% on TV.”
YouTube’s popularity, among younger audiences in particular, has made it a contender for advertisement and promotion use. The AdBlitz hub will provide powerful insight, which will not only enable more people to engage with brands they’re interested in, but also helps these brands expand their reach.
“Last year, Hyundai, the automotive company, ran a month-long AdBlitz campaign in the weeks leading up to and following the Big Game, generating more than 247 million impressions. In contrast to previous years when the brand invested heavily in TV ads throughout the game itself, Hyundai found success by going digital-first during the Super Bowl.”
For marketers, AdBlitz will be a useful tool, providing a look into the latest ad approaches from the biggest brands and how they’re looking to tap into the latest trends and behaviors. If nothing else, it’s a great collection of some of the best promotions and campaigns.
You can check out YouTube’s updated AdBlitz hub, which already includes several 2023 promotions, and the top performers from last year, here.
