This week YouTube announced three new ad options in the wake of the excitement of its Advertising Week. Among the new options will be a ‘Moment Blast’ option enabling users to connect with Connected TV viewers, as well as new audio ad options to connect with those who listen to Youtube content.
Moment Blast, according to Youtube:
“Moment Blast is designed for brands looking to raise awareness during key moments – like major sporting events, movie releases or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.”
For those that don’t know, YouTube Select highlights video content across the platform, enabling advertisers to target specific audiences based on interests. Watch a video about it on the platform here. Moment Blast will allow brands to better utilize these channels to maximize their ad reach.
YouTube also announced they are expanding audio ads worldwide, including podcasts. YouTube first introduced audio only ads in 2020 in an effort to popularize YouTube Music. Despite its lack of visible popularity, YouTube Music has more than 77 million paying subscribers.
With the increasing popularity of short form video content, Shorts has also become a focus of YouTube. This coupled with the new features YouTube has rolled out, and more CTV viewers, has us curious to see what’s to come from YouTube in the near future.
