You’ve probably seen it—Facebook and Instagram prompting you to “Boost” your post for more visibility. It seems easy, right? One click, set a budget, and boom—more people see your post.
Except, that’s not really how it works.
The truth is, boosting a post isn’t the same as running a real ad. If you’ve been relying on the boost button to build your brand awareness, chances are you’re leaving a ton of visibility and engagement on the table.
🔥 The Problem with Boosting Posts
Boosting a post is like putting a sign on the side of the road—it might get some views, but it’s not optimized to bring real business results. Here’s why:
❌ Limited Targeting – The boost button only gives you basic audience options, meaning your ad isn’t reaching the people who are most likely to engage or buy.
❌ No Strategy – Facebook’s default objectives for boosted posts focus on engagement, but likes and comments don’t pay the bills—real ads drive leads and sales.
❌ Minimal Customization – You can’t test different versions of your ad, meaning you’ll never know what works best.
🚨 What You Should Be Doing Instead
If you actually want your business to get seen by the right people, you need to invest in real Facebook and Instagram ads. Instead of boosting posts, fully optimized paid ads allow you to:
✅ Target the exact audience you need based on location, interests, and behaviors
✅ Test multiple creatives and messages to see what works
✅ Optimize for the goal that actually matters—leads, traffic, or sales
💡 Don’t waste money on ineffective ads. Let us set up high-performing campaigns for you: Explore Our Paid Ad Services!
🎥 Use Video Ads to Get Where People Are Actually Watching
If you’re not running video ads, you’re missing out on huge visibility. Video ads that appear in the Reels feed and Stories get significantly more engagement than traditional boosted posts.
Videos feel more organic and less like ads. They show up where people are already scrolling (inside Reels, not just the timeline). They also help build brand trust faster than static posts.
💡 Get a custom video ad built just for your business! Check out Modern Marketing 4 Agent’s Custom Video Ad Power Up.
📲 Turn Your Best Organic Content Into Ads
Are you already posting great content? Instead of boosting it, turn it into a real ad. We can take your best-performing posts and run them as targeted campaigns to increase engagement, leads, and brand awareness.
This keeps your ad campaigns feeling natural and authentic. Your brand message will stay consistent and you can reach new audiences without starting from scratch.
💡 Need help making engaging stand-out posts to turn into powerful ads? You need Modern Marketing 4 Agent’s Organic Content Power Up!
🚀 The Bottom Line
The boost button isn’t a real ad strategy. If you’re serious about getting results from Facebook and Instagram, it’s time to stop wasting money on boosts and start running real, targeted ad campaigns that actually grow your business.
Ready to take control of your ad strategy and make sure your marketing dollars are well spent? Visit Carroll Media and Modern Marketing 4 Agents today and let’s talk about setting up high-converting ads for your business.
