If you’re wondering what Twitter has in store for 2024 and how it can help you stay connected in the insurance world, you’re in the right place. Twitter’s got some updates that could be just what you need to keep your networking and client engagement buzzing.
While Twitter/X has seen some controversy in 2023, they’re promising to be a “video first platform” in 2024. New ideas you may see in this vein include gaming broadcasts and live streams, and partnerships with former TV stars. In fact, Elon is calling the platform the “everything app”. There are some undeveloped whispers about improvements to the ad tools on the platform as well, including incorporating AI into their ad processes.
The app also claims to have seen a 22% increase in total ad engagements, which is an interesting claim given that it’s also lost 50% of its ad revenue due to Elon Musk’s controversial stances and constant changes at the app.
Regardless, the platform doesn’t seem to be going anywhere any time soon. Staying current on Twitter still means you can keep up with industry trends, connect with clients, and share your expertise. Whether it’s tweeting helpful tips on insurance policies or joining in on industry-related chats, Twitter can be your go-to for building a strong online presence.
To really harness the power of Twitter, consider sharing insights, engage in conversations, and maybe even run a fun poll or two. The key is to be active and authentic – that’s how you’ll stand out.
