Your website is your digital storefront and often the first impression potential customers will have of your business. But what exactly makes a website effective?
First, a mobile-friendly design is no longer optional in today’s world. Over half of all web traffic comes from mobile devices, which means your website must look great and function perfectly on phones and tablets. If your site isn’t mobile-friendly, you could be losing valuable customers before they even engage with your business. A clunky mobile experience can leave a lasting negative impression, so this is a feature worth prioritizing.
Action Tip: Test your current site by visiting it on your phone. Does it load fast? Is it easy to navigate? If not, it’s time for a website upgrade!
Next, having clear contact information on your website is a must. Customers want to be able to reach you without jumping through hoops. Your phone number, email, and a simple contact form should be easy to find on every page of your site. Adding clickable phone and email links is even better, allowing visitors to contact you with just one tap.
Action Tip: Place your contact info in the header or footer so it’s visible on every page. Don’t forget a “Contact Us” page with all the details!
Finally, an easy-to-use navigation menu is essential for guiding visitors through your site. A confusing or cluttered menu can frustrate visitors and lead them to leave your website without exploring what you have to offer. A good rule of thumb is to keep the menu simple and organized. Small tweaks to your navigation can make a big difference in the user experience.
Action Tip: Ask a friend or colleague to explore your site. If they struggle to find something, it’s time to simplify your menu.
Building or updating a website can seem overwhelming, but it doesn’t have to be. Modern Marketing 4 Agents offers a Website in a Week power-up that simplifies the process. While most websites take months to create and come with a hefty price tag, we deliver professional results that look great, function seamlessly, and are completed in just seven days—all at an affordable price.
Don’t wait to make the improvements your website needs. Visit Modern Marketing 4 Agents to learn more and let us take the stress out of building your online presence.
