TikTok has outlined several tips for those looking to tap into the Super Bowl hype on the app, including how to best utilize trends and features in engaging ways. It should be no surprise that TikTok would get in on the Super Bowl action, as it still ranks as one of the most popular platforms among users, creators and advertisers.
According to TikTok:
“57% of TikTok users watch sports content on TikTok every week, and TikTok is 1.2x more likely to be the sole focus while using, vs. video streaming platforms, meaning that your brand’s sports video is likely to get a user’s undivided, enthusiastic attention.”
TikTok also wisely mentions that many athletes share behind-the-scenes footage in the app, and there are various trends for users to exploit around all major events including sports. If you’re looking to capitalize on the Super Bowl as well, here are some options:
First, TikTok suggests that brands who will have a TV spot or related initiative should consider also posting it to TikTok to maximize reach and resonance.
“Even with different creatives, a brand being both on TV and TikTok drives a lift in brand perceptions.”
TikTok also says that when a brand is on both TV and TikTok, users report “higher favorability and relatability” as a result.
TikTok notes that those brands should update their creative to be more in-line with TikTok and gives some helpful tips on doing so:
“Even simple changes can make it more native. Quick adaptations include:
- Transitions – Simple transitions can include a fade, whip, spin, or slide into the next section of your video
- Effects – Consider the use of overlays like glitches, color filters, or dividers that separate video into sections
- Captions – They’re popular in user-generated content, so they give content a native feel. Use them to detail your objective or highlight key points
- Design tip – Keep your caption (and other visual elements) in the middle-top area to avoid in-app elements at the bottom.”
Their second recommendation:
“Telling an original, compelling story on TikTok is often the most effective way to connect with our viewers and drive impact. That means leaning on three of its core elements: CommunityToks, creators and trends.”
Meaning: you can research relevant hashtags in the app, and align your content around its key themes and usages.
It’s worth noting that partnering with creators relevant to your niche can also help to enhance your marketing. Don’t forget to take note of rising trends through TikTok’s Creative Center.
Again it’s no secret that advertising around and during the Super Bowl has been proven to be a valuable asset for numerous brands in the past. With the right approach, maybe TikTok is your ticket to going viral this year!
You can read all of TikTok’s Super Bowl tips here.
