Running ads on Facebook and Instagram is one of the most effective ways to reach your target audience and drive results. However, it’s not as simple as hitting the “boost” button. Whether you’re new to paid ads or looking to improve your current strategy, knowing the do’s and don’ts can help you make the most of your advertising budget.
Don’t: Rely on the Boost Button
Why it matters: The “boost” button is a tempting shortcut, but it’s a limited tool that doesn’t give you access to advanced targeting and optimization options. Boosted posts might get more likes or views, but they rarely translate into real leads or sales.
What to do instead: Invest in a proper ad campaign with well-defined objectives, whether it’s traffic, conversions, or lead generation. A professionally managed campaign can leverage custom audiences, retargeting, and more to ensure every dollar you spend works harder for your business.
Check out our Paid Ad Solutions for a done-for-you solution that takes the guesswork out of paid advertising.
Do: Focus on a Clear Message
Why it matters: Ads that try to say too much end up saying nothing at all. A clear and compelling message that speaks directly to your target audience is essential for converting clicks into customers.
What to do instead: Focus on a single, straightforward message in each ad. Whether it’s a limited-time offer or a unique benefit, make sure it’s clear and supported by a strong call-to-action.
Not sure how to craft your message? Our Organic Content Power Up is designed to help you get it right, from ad copy to visuals.
Don’t: Go Too Broad with Targeting
Why it matters: Trying to reach everyone often means you end up reaching no one effectively. Broad targeting leads to wasted budget and low-quality leads.
What to do instead: Talk to Carroll Media about your paid ads and how we can help you target potential new customers!
Do: Leverage Retargeting
Why it matters: Retargeting ads are one of the most cost-effective ways to convert warm leads who have already interacted with your brand.
What to do instead: Use retargeting ads to remind website visitors about your products or services, offer exclusive discounts, or push them to complete their purchase.
Our Custom Video Ads Power Up uses retargeting to help you recover abandoned carts and win back visitors who didn’t convert the first time.
Ready to Level Up Your Ads?
If your current ad strategy isn’t delivering the results you want, it’s time to stop wasting your budget on boosting posts and start investing in a real advertising strategy. Reach out to Carroll Media and Modern Marketing 4 Agents today and let us help you create campaigns that convert.
