In today’s digital age, social media has become an essential tool for businesses to connect with their audience and increase brand awareness. For agents, social media can be an extremely powerful tool! However, with so many social media platforms and strategies available, it can be challenging to navigate the ever-changing landscape and know which trends to follow.
These tips and tricks will help agents optimize their social media presence and engage with potential customers more effectively!
Authenticity is key
1. Consumers crave authenticity and transparency from brands. With so much content being created and shared on social media, it’s essential for agents to stand out and create a genuine connection with their audience. By being authentic, agents can build trust with potential customers and increase the likelihood of them doing business with their brand.
90% of consumers say authenticity is important when deciding which brands to follow on social media.
HOW TO BE AUTHENTIC WITH YOUR BRAND:
Share your own personal story, showcase your personality, and provide value to your followers to establish trust and build relationships.
Utilize social media messaging
2. Social media messaging provides a direct line of communication between agents and potential customers. By offering live chat and other messaging options, agents can provide quick and convenient support, ultimately improving customer satisfaction and loyalty.
Additionally, messaging allows agents to handle customer inquiries and complaints in a private and personalized manner, reducing the potential for negative public feedback on social media platforms.
HOW TO UTILIZE SOCIAL MEDIA MESSAGING:
Pay attention to your messages, comments and likes. Assign someone in your office to be your “social media star”. Be available and responsive to your followers.
Use each platform to your advantage
3. It’s important be platform aware and tailor your content and strategies to each platform you use. By understanding the strengths and nuances of each platform, you can optimize your social media presence and reach your target audience more effectively.
Take advantage of the unique features of each platform, such as Instagram Stories and Reels or LinkedIn Live, to engage with their audience in different ways.
HOW TO TAILOR YOUR POSTS PER PLATFORM:
You can use different segments of the same long form video, or the same photo/graphic with a different caption per platform.
For example, a video showcasing a property may perform well on Facebook and Instagram, while a more professional and educational post may be more appropriate for LinkedIn. Meanwhile a more entertainment focused post would perform best on TikTok.
Leverage user generated content
4. User generated content (UGC) is all over the internet, just waiting for you to optimize. UGC is a powerful way to showcase a brand’s authenticity and build trust with potential customers. Re-share UGC, such as customer reviews or photos, on your social media platforms. It’s FREE content! This can also help incentivize your followers to engage with your brand.
Social media campaigns featuring UGC result in a 50% lower cost-per-click
and a 50% increase in click-through rates.
HOW TO LEVERAGE USER GENERATED CONTENT:
Encourage your customers to share their experiences and thoughts about their brand on social media. This can be a post, video or review. Share this content on your own social media platforms, highlighting positive reviews and testimonials from real customers.
Consistency is VITAL to success
Shorts are a new feature on YouTube that allows businesses to create short-form video content.
5. Consistency is vital when it comes to social media. Post regularly and maintain a consistent brand voice to help build a strong online presence and establish trust with your audience. Consistency ensures you stay top-of-mind with your audience. Consistency doesn’t mean posting the same type of content over and over again.
Mix up your content by using different formats, such as photos, videos, and infographics but stay consistent with branding and logos.
HOW TO EASILY STAY CONSISTENT WITH POSTING:
Create a content calendar and schedule posts in advance. This allows you to plan and prepare content ahead of time, ensuring you have a steady stream of content to share with your audience. Use the same tone and style of writing across all platforms. Use consistent branding elements such as colors, logos, and fonts.
