How To Make Reels For Business Owners
We’ve all been there– caught scrolling through the Instagram reels feed for what feels like hours on end. Today, you’ll find tons of short videos. They’re called lots of things but we’ll call them “Reels”. Video content can be a vital resource for your agency. That’s why we’re breaking down what exactly is a reel and how can it be optimized as a tool to promote your business!
On social media, a ‘reel’ refers to a short video clip. These clips typically fall within the 15 to 60 second range and are designed to be quick, engaging content that is easily digestible by viewers. If you are looking to find reels, the best place to do so would be on either Instagram or Facebook as these are two platforms that have popularized this format. Other platforms like TikTok and YouTube have also helped popularize the use of short video clips for entertainment and education on social media.
Key Features of Reels:
Length: Reels are short form videos that aim to capture an audience’s attention. With information being so readily available in today’s digital world, reels acknowledge that people’s attention spans have gotten exceedingly shorter and typically between 15 and 60 seconds.
Format: If you are looking to create a reel, the best way to start would be filming in a vertical format. This makes the uploading process a lot smoother and your content will appear much more clearly on most mobile devices.
Content: Reels have endless options for creativity. Depending on how involved you want to get in the after effects and editing process, a reel can include features such as music, special effects, text overlays, and various other tools.
Discovery: So how do these videos get viewed? They are often displayed in a dedication section of the app such as such as the “Reels” tab on Instagram. On these dedicated pages, users can discover new content from people they follow and others. Additionally, reels will be posted to your personal page for easy access by followers and non-followers alike.
Engagement: Reels are specifically designed to be engaging and shareable– encouraging likes, comments, and shares. If you are looking to boost engagement on your page, reels are an ideal way to go about it!
Content Ideas:
Reel can be based around just about anything! Be creative, unique, and showcase your personality. If you are looking to grow your own platform and experiment with creating reels, consider some of these content ideas.
→ Showcasing you or your team’s talents or hobbies.
→ Sharing quick industry related tips or tutorials.
→ Participating in popular trends or challenges.
→ Answering commonly asked questions.
→ Giving a behind the scenes look at your business.
Ultimately, the reels format allows users to create dynamic and attention-grabbing content that can reach a wide audience quickly. Be sure to be on the lookout for inspiration and think about making your own!
