Let’s be honest – insurance agents can no longer ignore the power of digital marketing and advertising. While traditional advertising methods like billboards still have their place, leveraging digital marketing can significantly boost an agent’s reach, engagement, and overall success.
In this blog, we’ll explore some relevant and current trends in the digital landscape that will provide immense value to your marketing strategies.
Use Targeted Advertising
1. By understanding customer preferences and behavior, agents can deliver targeted advertisements that resonate with potential clients, increasing conversion rates and customer engagement.
About 91% of consumers are more encouraged to purchase when a brand personalizes its communication with them.
HOW TO TARGET SPECIFIC AUDIENCES:
You can use targeted advertising to select customers in a specific area, or set a campaign to show your ad to someone who has viewed your page or website to keep your name top of mind for potential customers. If you didn’t know, Carroll Media specializes in targeted ads!
Video Isn't Going Anywhere
2. Video content is becoming increasingly popular on social media platforms. Video marketing helps agents establish trust, build credibility, and stand out in a crowded market.
Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high.
HOW TO UTILIZE VIDEO FOR AGENTS:
Insurance agents can leverage long and short form video! Start by creating engaging videos that showcase your expertise, explain complex insurance concepts, or business experiences and customer testimonials.
AI Powered Customer Support
3. We’re living in a new time, where AI can increase productivity drastically. Instead of fighting the wave, go with it. Explore AI powered customer service and support programs. These automated systems can enhance customer experience, streamline operations, and free up agents’ time for more strategic tasks.
The vast majority (87.2%) of consumers have neutral or positive experiences with chatbots.
HOW TO USE AI POWERED SUPPORT CHATS:
Implementing chatbots and AI-powered customer support on websites and social media platforms allow insurance agents to provide round-the-clock assistance and address customer queries promptly.
Take Advantage of Mobile Optimization
4. As more people use smartphones for browsing and interacting on social media, insurance agents must optimize their websites, landing pages, and ad campaigns for mobile devices. Mobile-friendly experiences ensure seamless engagement and enhance the overall user experience.
Over 50% of insurance searches are performed on mobile devices.
69% of insurance consumers ran a search before scheduling an appointment.
HOW TO OPTIMIZE FOR MOBILE:
Fine-tune your landing pages and websites. Ensure they load quickly, have intuitive navigation, and feature compelling call-to-action buttons. Employ the services of a company like Carroll Media who specializes in mobile optimization.
Build A Community With Reviews
5. Customer reviews hold immense value in today’s digital landscape. Positive reviews not only help build trust and credibility, but they also play a crucial role in community building. Utilize platforms like Google My Business, Yelp, or even social media channels to showcase authentic customer testimonials. By leveraging customer reviews, you not only strengthen your reputation but also create a sense of community among your clients. This fosters loyalty and encourages others to join your insurance family.
85% of consumers trust online reviews as much as personal recommendations.
HOW TO UTILIZE CUSTOMER REVIEWS:
Encourage your satisfied insurance clients to share their positive experiences and feedback online. Engage with your customers by responding to their reviews and expressing your gratitude. Always be kind and remember, what you write can live and influence potential customers for years to come.
