In today’s digital age, social media has become an integral part of marketing strategies for businesses across various industries. For insurance agents looking to break out into the world of digital media, leveraging the latest social media trends can be a game-changer.
In this blog, we will explore some extremely current social media trends that agents can utilize to boost engagement, elevate their business, and effectively connect with their target audience.
Stay Current with the New
1. To stay ahead of the curve, explore emerging social media platforms like BeReal and Threads. These innovative apps offer unique ways to reach and engage with your audience. BeReal, for instance, allows you to create authentic and real-time content through live video interactions. Threads, on the other hand, focuses on intimate group communication, enabling you to connect with your customers on a more personal level.
HOW TO STAY CURRENT:
Pay attention to emerging trends and platforms. When one comes about, hop on the trend as soon as possible to eliminate a growing learning curve. Follow news outlets that inform you about these topics, like Carroll Media.
Embrace "Edutainment"
2. Today’s social media users crave informative yet entertaining content. Embrace the concept of “edutainment”. By making educational content enjoyable, you can captivate your audience and position yourself as a trusted industry expert.
The global edutainment market is expected to grow from $5.44 billion in 2022 to $9.82 billion in 2026.
HOW TO UTILIZE EDUTAINMENT:
Start by creating engaging posts that educate and entertain your audience simultaneously. Share industry tips, debunk common misconceptions, or provide insights into complex policies using creative and interactive formats.
Use Social Media to Network
3. Social media is not only a platform to connect with customers but also a space to network with industry peers. By building relationships within your industry, you can gain valuable insights, collaborate on joint ventures, and expand your professional network.
4.80 billion people around the world now use social media, while 150 million new users have come online within the
last 12 months.
HOW TO NETWORK USING SOCIAL MEDIA:
Engage in industry-specific groups, join relevant discussions, and establish connections with other insurance professionals. Use social media apps like Facebook to join likeminded groups or LinkedIn to make connections with peers.
Try Engagement Tactics in your Captions
4. Captions play a crucial role in driving engagement on social media. By actively engaging with your followers, you create a sense of community and foster meaningful interactions.
85% of all videos on Facebook are watched with the sound off
HOW TO MAKE ENGAGING CAPTIONS:
Use compelling captions that include easy-to-answer questions or thought-provoking prompts. Encourage your audience to share their experiences, opinions, or insurance-related stories in the comments.
Learn About Social Listening
5. Social listening refers to monitoring and analyzing online conversations related to your brand and industry. By actively listening and responding to customer feedback, you can improve your services, address concerns, and build stronger relationships with your audience.
Almost 61% of businesses now have a social listening system in place
HOW TO LEVERAGE SOCIAL LISTENING:
Leverage social media listening tools to understand your customers’ needs, preferences, and pain points. Encourage your customers to leave reviews. Take a customer loss as an opportunity to ask them to provide feedback on why they “fired” you.
Increase Productivity with AI
6. Artificial Intelligence (AI) offers immense potential to streamline your insurance business and enhance productivity. Explore AI-powered tools for social media management, content creation, and data analysis. These tools can help automate repetitive tasks, provide data-driven insights, and optimize your social media campaigns. By harnessing AI, you can save time, improve efficiency, and deliver more targeted and personalized experiences to your audience.
In a study, Generative AI boosted worker productivity 13.8% at a Fortune 500 company while reducing employee turnover and increasing customer satisfaction.
HOW TO HARNESS THE POWER OF AI:
Use AI to help streamline processes. Start small, by automating repetitive and time-consuming tasks. This will allow your team to focus on more critical aspects of their job.
