It’s no secret that short-form video has taken over social media. Just scroll through your Facebook or Instagram feed and count how many Reels or Stories you see compared to traditional photo posts. The truth is, if you’re not showing up in the vertical video stream, you’re not showing up at all.
In 2025, video ads aren’t just a nice-to-have. They’re non-negotiable if you want to stay visible, relevant, and competitive.
🌟 Why Short-Form Video is Winning
Let’s break it down:
⏱️ Attention Spans Are Short – Video captures attention in the first 3 seconds (if it doesn’t, it’s scrolled past).
🎥 Video Feels Personal – People connect with faces, voices, and movement more than text or static images.
📊 Video Drives More Engagement – Facebook and Instagram reward video content in the algorithm, meaning more people see your content when it’s in video format.
So if you’re still running image-only ads or boosting basic posts, you’re missing out on the most powerful visibility tools these platforms have to offer.
🌀 Where You Need to Be: The Vertical Video Feed
Your customers are spending hours every week in the Reels and Stories sections of social media. That’s where the action is. That’s where you need to be.
Running vertical video ads:
Places your brand right in the middle of the scroll
Makes your ad feel native (not salesy)
Gets more views, more clicks, and more conversions
💡 Already creating Reels or Stories on your own? We can turn your best organic content into high-performing ads. Try our Organic Content Power Up to make your everyday content work harder for your brand.
✅ What Makes a Great Video Ad
Not every video works. Here’s what you need to stand out:
Clear messaging (what do you want them to do?)
Fast-paced visuals (keep it moving!)
Eye-catching intro (the first 3 seconds matter most)
A strong call-to-action (CTA)
But here’s the good news—you don’t have to figure it out alone.
🔍 Want scroll-stopping video ads done for you? Check out our Custom Video Ad Power Up to get video content built specifically for the Reels feed.
📈 The ROI of Video Ads in 2025
Video ads consistently outperform image ads when it comes to:
Reach
Engagement
Lead generation
Brand awareness
And since you can now run vertical video in multiple placements (Reels, Stories, Feed, Explore), you get more mileage from every single piece of content.
🌎 Want to Go Even Bigger?
Need help launching a full-blown ad strategy that includes videos, targeting, testing, and reporting? Let the team at Carroll Media take the reins. Our custom ad services are designed to make sure your business stands out—and gets results.
