Following its latest earnings update, Pinterest has also announced a new partnership with Amazon. This move is in an effort to enable businesses to manage their ad campaigns more efficiently. This move will allow advertisers to buy and place ads on the platform using their preferred ad technology partner, streamlining the ad buying process for businesses.
As explained by Pinterest:
“As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”
The first integration is with A Million Ads, a platform that creates personalized audio ads that are dynamically tailored to the listener. With this integration, businesses can now create personalized audio ads and deliver them to the right people at the right time, enhancing their advertising efforts on Pinterest.
This development is a significant step forward for Pinterest’s advertising platform, as it opens up new opportunities for businesses to reach their target audience and increase their brand awareness. By collaborating with third-party ad placement providers, Pinterest aims to simplify the ad buying process and make it more efficient for businesses.
Pinterest’s Q1 update showed a slowdown in revenue intake, despite a steady increase in users. Which may be pressuring the company to innovate.
Pinterest does have 463 million users, who come to the app ready to buy. By partnering with Amazon merchants, and eventually, other ad network partners, that could be a solid plan to get more businesses. As more ad placement partners join the platform, advertisers will have even more choices and flexibility in managing their campaigns. This will ultimately lead to a more diverse and innovative advertising landscape on Pinterest, benefiting both businesses and consumers.
So if you’re not on Pinterest yet and eCommerce is beneficial to your business, now may be the time.
