If you use Facebook’s Creator Studio, listen up! Creator Studio is Facebook/Meta’s Page management platform which has become the default for many social media managers for scheduling Page content, especially due to its being free to use.
Unfortunately, soon it will be shut down. Meta is pushing Creator Studio users across to its Business Suite platform, which incorporates analytics, scheduling and messaging into a new management app.
When using the platform, Meta will prompt Creator Studio users to start using Business Suite instead, which incorporates more management tools and options. In the notification above, Meta says that users can switch back to Creator Studio, but soon, that option will no longer be available.
So what is Business Suite? It is a more comprehensive Page management app, which includes scheduling and messaging features, as noted, but also includes helpful prompts, like top-performing post examples from Pages similar to yours, along with A/B testing tools, tags, and direct integration of Facebook and IG ad tools.
Is it exactly the same? No. Is it as user friendly? Um…no. But while the format is different, which could take some getting used to, Meta promises a more comprehensive experience in the long run. And unfortunately, Meta seems to push us all towards a new Page management app every couple of years.
Hopefully Business Suite, which has more features and elements, will stick around for a bit longer – and when you do get used to it, it could be a better option for managing all aspects of your Facebook and Instagram presence. Meta has added alerts to Creator Studio, informing users that it will be shutting down soon, and that they should start migrating to Business Suite.
The Business Suite app is available on desktop and mobile, providing more ways to access the platform.
