There was a time that newsletters were the it thing to do if you owned a business, and all social media platforms worth their weight in likes had a newsletter feature. However, sending newsletters (or frequently emailing your clients/customers) has definitely been frowned upon since COVID. Everyone is experiencing the same Zoom Doom, the same email fatigue, and the last thing you want to do as a business owner is tick off your audience.
But in the land of LinkedIn, the use of newsletters have continued to grow. The platform recently reported that newsletter creation in the app was up x10 year-over-year. Newsletters have become a popular means of connection on the platform. So should you be using them? If you’re considering using LinkedIn newsletters, these new updates may help.
LinkedIn will be rolling out one-click subscribe URLs and embeddable buttons, to make it easier to guide people to your Newsletter and subscription page.
The link can be shared on social media, email, or on a website, and will guide users directly to LinkedIn to subscribe. LinkedIn will also now display newsletters in search results under the creator’s name. This will help to raise awareness and subscriptions.
You will be able to add your Newsletter in the ‘Featured’ placement on your LinkedIn profile. LinkedIn is also adding custom SEO titles and descriptions so you can control how articles show up in search engines. Utilizing SEO for your business can help improve your search ranking.
“Authors can look at any article they’ve created, click on the “Publishing menu” in the top left corner, and click “Settings” to begin customizing how they’d like their SEO title and description to appear in searches.”
Lastly, LinkedIn will enable Newsletter creators to schedule their Newsletter out, helping to maintain a regular cadence with your newsletter outreach. This will be a huge help to Newsletter creators.
These new Newsletter updates could help you get more out of your LinkedIn experience and your newsletter efforts. With the popularity of newsletters growing on the platform, that could present new opportunities for your business.
