In a new ad campaign, Pinterest claims to be an extremely useful tool when it comes to holiday shipping.
“The holidays are huge on Pinterest, and this year is shaping up to be one of the biggest holiday seasons ever. We know bad gifting is universal, so Pinterest is here to help you find the perfect gift for everyone in your life. With over 400 million Pinners coming to the platform every month to discover new inspiration and products, we see Pinners start searching for gift ideas as early as June. Whether it’s peeking at someone’s boards, searching for things they like or browsing on the Today tab for ideas, there are so many ways to find gifts everyone will love on Pinterest.”
With over 400 million users on the platform, it’s not a far stretch to say Pinterest can be utilized to find top trends in gift giving based on search activity. And if you own a business, this could also be a useful tool in e-commerce. Consider listing your products on Pinterest to find a new source of customers.
Pinterest has also launched a new zodiac based gift guide:
“Whether you’re gifting a lavish Leo, charismatic Scorpio, or a sensitive Cancer, Pinterest has all of the gifting trends and ideas to discover the perfect gift.”
We wouldn’t suggest putting all your faith in the guide, as everyone is different. But it is a fun starting point if you’re struggling with a gift.