Instagram has announced that it is testing a new process to facilitate more user engagement based on common interests. This new process will allow users to search for content through specific keywords or topics, which will then display a list of relevant accounts and hashtags to follow.
The idea is to help users discover new content and connect with others who share similar interests. This could potentially lead to more meaningful connections on the platform and help users build communities around their passions.
The new feature is currently being tested with a small group of users and is not available to everyone just yet. However, if it proves to be successful, it could be rolled out to all users in the future. With fewer people sharing to the main feed, this may be a helpful new way for users to engage with one another.
It also added Collaborative Collections last week, which enables you to save posts to a private chat group, as well as messaging ‘Channels’ earlier in the month, a chat-based broadcast process, which provides another way to share in messages.
If you’re a brand looking to engage with your audience on Instagram, this new feature could be a great way to connect with users who are interested in your niche. By using specific keywords and hashtags in your posts, you can increase your chances of being discovered by users who share your interests.
Overall, this new process by Instagram shows the platform’s commitment to improving user experience and encouraging more meaningful connections on the app. As a user or brand, it’s worth keeping an eye on this feature and considering how you can use it to enhance your engagement and community building efforts.
