Struggling to settle on a Halloween costume idea? You’re in luck! This year Google has brought back their ‘Frightgeist’ mini-site, displaying Halloween costume trends across the country.
The tool displays most searched costume ideas from data collected across the nation. You can filter to your location or US-wide, or view a map of the most popular Halloween costumes per state:
A deeper look will show you Google Trends overview of any specific costume’s growing popularity and where specifically it is trending. Look at this example of a ‘Witch’ costume:
There’s also a pretty cool tool that allows you to enter key features of your perfect halloween costume, like level of ‘spookiness’, and Google will recommend a costume based on trending data!
Have fun poking around the Google Frightgeist site here.
