Twitter has introduced a small yet potentially useful update that allows users to search for interesting lists based on their focus keywords. This feature, accessible through the Lists tab on the web version, enables you to find and join curated Twitter lists related to your specific interests. By scanning through these lists, you can uncover new users to follow and add more depth to your Twitter experience.
To enhance convenience, Twitter also allows you to pin lists as swipeable feeds in the main Twitter UI. This way, you can effortlessly switch to different topical areas of interest. While the tweets within these lists are not necessarily topic-specific, they provide a more niche-oriented experience compared to the general Twitter feed.
With Twitter’s recent efforts to highlight various functionalities like bookmarks, subscriptions, and Community Notes, they aim to position Lists as a crucial tool for engagement. While some users may already be aware of these features, Twitter is working to streamline and improve their functionality. However, it remains to be seen if these updates have resulted in increased usage.
List search, in particular, can be a valuable consideration, especially for those seeking key influencers and conversations within their business niche. By searching for lists based on brand keywords, monitoring relevant mentions, and even adding them as separate columns in TweetDeck, users can identify potential opportunities and engage with the right users and tweets.
While the functional value of Lists may vary for different users, they can prove useful for research and monitoring purposes, aiding in your social media efforts.
