Zach Carter – Old Kentucky Insurance

Client

Zach Carter

Power-Ups

Industry 

Don’t Just Compete. Stand Out.

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Case Study Overview

Zach Carter, an insurance professional with a background at Humana and as an independent agent, recognized the importance of enhancing his personal brand to stand out in the competitive insurance industry. With a focus on building trust and connecting with clients, Zach sought to amplify his online presence and reach a broader audience.

Understanding the power of digital engagement, Zach aimed to showcase his expertise and dedication to customer service through strategic social media campaigns.

Pain Points

Despite his experience and commitment to client satisfaction, Zach faced challenges in expanding his reach beyond traditional networking methods. The saturated market made it difficult to distinguish himself and effectively communicate his unique value proposition to potential clients.

Limited online visibility hindered his ability to connect with a wider audience and establish himself as a thought leader in the insurance space. He needed a strategic approach to elevate his personal brand and foster meaningful connections with prospective clients.

The Results

Through a focused digital marketing campaign, Zach achieved remarkable results:

  • 18,000+ People Reached: Significantly expanding his brand’s visibility within the local community.

  • 94,000 Impressions: Demonstrating increased interest and engagement with his online presence.

These outcomes not only enhanced Zach’s online visibility but also reinforced his reputation as a knowledgeable and approachable insurance professional. By embracing innovative marketing strategies, Zach continues to build trust and connect with clients, helping them navigate their insurance needs with confidence.

600
Link Clicks
19K
Ad Reach
94K
Ad Impressions

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Location

Based out of Louisville, KY

Email

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