Summers Plumbing Heating & Cooling has served Indiana families for decades. With multiple locations and a team of skilled technicians, they've built a reputation for quality work and fair pricing. Like many established home service companies, they faced a modern challenge: turning digital traffic into real leads.
Their marketing was driving visitors to the website, but that's where the trail went cold. Google Analytics showed traffic. Facebook showed impressions. But when it came to names and phone numbers, there was nothing. They were essentially paying to attract anonymous visitors, hoping a few might pick up the phone.
The most frustrating part was knowing that interested customers were visiting the site. People were researching AC repairs, comparing heating system prices, and looking for emergency plumbing services. But without a way to capture their information, those high-intent visitors left without a trace.
Summers didn't need another marketing campaign. They needed a complete shift in how they captured and managed digital leads.
We combined targeted ads and organic content to drive qualified traffic, then layered in key AI tools—Ai Detect, Ai Sync, Ai Insights, and Ai Ads—to capture leads, automate follow-up, and optimize performance. Here's how it all came together.
Ai Detect
The cornerstone of the transformation. Ai Detect was installed on Summers' website to identify anonymous visitors in real time. When someone browsed a service page, the system captured their name, email, phone number, address, city, state, ZIP code, and landing URL. No forms, no friction—just instant, high-quality lead capture.
| Name | Phone | Address | City | State | Zip | Landing URL | |
|---|---|---|---|---|---|---|---|
| Michael Chen | m.chen@email.com | (812) 123-4567 | 1234 Grant Line Rd | New Albany | IN | 47150 | /pricing |
| Jennifer Park | j.park@email.com | (812) 987-6543 | 5678 State St | New Albany | IN | 47150 | /solutions |
| David Kim | d.kim@email.com | (812) 456-7890 | 9012 Charlestown Rd | Clarksville | IN | 47129 | /pricing |
| Rachel Wong | r.wong@email.com | (812) 234-5678 | 3456 Spring St | Jeffersonville | IN | 47130 | /demo |
| Alex Johnson | a.johnson@email.com | (812) 345-6789 | 7890 Market St | New Albany | IN | 47150 | /features |
| Sarah Miller | s.miller@email.com | (812) 567-8901 | 2345 Silver St | Georgetown | IN | 47122 | /case-studies |
| Robert Davis | r.davis@email.com | (812) 678-9012 | 6789 Main St | New Albany | IN | 47150 | /contact |
| Lisa Anderson | l.anderson@email.com | (812) 789-0123 | 4321 Pearl St | Floyds Knobs | IN | 47119 | /services |
| James Wilson | j.wilson@email.com | (812) 890-1234 | 8765 Daisy Ln | New Albany | IN | 47150 | /about |
| Maria Garcia | m.garcia@email.com | (812) 901-2345 | 5432 Beechwood Ave | Clarksville | IN | 47129 | /pricing |
| Kevin Thompson | k.thompson@email.com | (812) 012-3456 | 9876 Oak St | New Albany | IN | 47150 | /demo |
| Emily Brown | e.brown@email.com | (812) 123-4567 | 3210 Grantline Rd | New Albany | IN | 47150 | /features |
Ai Sync
Every lead captured by Ai Detect was instantly pushed to Summers' CRM. No manual entry, no spreadsheets, no delays. The sales team received real-time notifications with complete contact details, allowing fast follow-up while interest was highest.
Ai Insights
No more digging through Meta dashboards. Ai Insights gave Summers a simple, real-time view of their ad performance. They could ask plain-language questions—like "What's our CPC this week?"—and get instant answers. This clarity helped the team make faster, smarter marketing decisions.
Ai Ads Premium
The engine behind qualified traffic. We created a full creative package: 3 professional 2D graphics and 2 video ads ran as paid campaigns, while 60 organic posts kept the brand visible and active over three months. Paid media drove high-intent traffic, and organic content built local trust and engagement.
With all systems integrated and campaigns launched, we began the process of transforming Summers' digital presence. The strategy was straightforward: drive targeted traffic with compelling ads, capture visitor information automatically, and deliver qualified leads directly to their sales team.
Within days of launching, Ai Detect began identifying website visitors. The first week delivered 71 qualified leads - more than they typically saw in a month. The sales team was amazed to suddenly have names and numbers for people browsing their services.
The first month exceeded all expectations. The combination of targeted ads and automatic lead capture was working. Organic content was building engagement, paid ads were driving traffic, and Ai Detect was turning that traffic into actionable leads.
Three months, 930 qualified leads delivered directly to their CRM. Each lead included full contact information and was ready for follow-up. According to their General Manager Adam, this translated into "a lot more revenue" and "great success."
What made this campaign unique wasn't just the volume of leads, but the quality of the data. These weren't generic contact forms or low-intent inquiries. These were people actively researching HVAC and plumbing services, captured at their moment of highest interest, with complete contact information for immediate follow-up.
These metrics tell a story of efficiency. With a cost per click of just $1.08 and a remarkably low CPM of $1.33, the campaign delivered exceptional value. Every dollar spent was optimized to reach the right audience and drive qualified traffic.
But beyond the numbers, the real success was in the transformation of their lead generation process. No longer were they hoping for phone calls or form fills. They had a systematic approach to identifying and capturing every interested visitor, giving their sales team the ammunition they needed to grow the business.
"We've had great results... a very, very big increase in our Facebook following, a lot more revenue, online bookings... just really, really had great success and been very pleased."
Most businesses have no idea who visits their website. Ai Detect changes that, turning anonymous browsers into qualified leads with full contact information.
930 leads captured and synced without a single manual entry. When systems work together, your team can focus on closing deals instead of data entry.
60 pieces of content over 90 days kept Summers top-of-mind. When people need HVAC or plumbing services, they think of the brand they see regularly.
The Summers campaign proves what's possible with the right strategy and tools in place. We captured lead data, synced it directly to their CRM, and provided clear insights to support fast follow-up. According to their General Manager, the results included "a very, very big increase in our Facebook following," more online bookings, and "a lot more revenue."
Every great transformation begins with a conversation. Whether you're ready to revolutionize your marketing or just exploring possibilities, we're here to help you write your next chapter of growth.
