Case Study

From Zero Web Presence to 122 Qualified Leads in 6 Months

How we built Davis Cultured Marble's entire brand identity and digital presence from scratch—transforming a domain name into a lead-generating machine.

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Davis Cultured Marble Website
0→122
AI-Identified Leads
$360K+
Potential Project Value
100%
Built From Scratch

The Challenge & Solution

Starting Point: Zero

  • No website—just a domain name
  • No brand identity or logo
  • No digital marketing presence
  • Acquired business needed complete rebrand
  • Cultured marble often seen as "dated"

What We Delivered

  • Complete brand identity system
  • Modern, conversion-focused website
  • AI-powered lead detection system
  • Physical branding (signage, apparel)
  • Easy content management with Alli
"

"They really built everything from the ground up. We now have shirts, we now have a beautiful logo on our building, and we have an awesome functioning website. It's been awesome using the Alli app to add all of our pictures... It's so, so simple to work with."

Jessica Davis
Owner, Davis Cultured Marble

Brand Design System

A modern, minimalist approach that breaks the "dated bathroom" stereotype

Color Palette

Primary
#080E10
Bronze Gold
#E6AF5C
Gold Accent
#EEBD74
Light Background
#F9F6EF
H1 - Outfit Bold
Elegant. Durable.
H2 - Outfit Semi-Bold
Timeless Beauty
Body - Outfit Regular
Clean, modern typography that conveys professionalism while remaining approachable and easy to read across all devices.
Button Style

The Build Process

Discovery & Strategy

Multiple brand meetings with Jessica and David to understand their vision for a modern, minimalist aesthetic that would appeal to today's homeowners.

1
2

Brand Development

Created multiple logo iterations, refined color palette, and developed comprehensive brand guidelines for consistent application.

Website Design & Build

Developed a conversion-focused website highlighting their grout-free advantage and custom craftsmanship.

3
4

Launch & Optimize

Deployed AI lead detection, implemented Alli for easy content management, and applied branding to physical storefront.

Brand Application

Davis Cultured Marble Logo

Primary Logo

Site Icon

Site Icon

Storefront Application

Storefront Application

The Results That Matter

🎯
122
Leads Identified
📝
24
Quote Requests
💰
$0
Ad Spend Required
24/7
Lead Generation

*With an average bathroom project value of $3,000-5,000, these leads represent $360,000+ in potential revenue

Ready to Build Your Brand From Scratch?

Let's transform your business from invisible to irresistible.