A Success Story with Insurance Agent John Powell of The Powell Agency

Client

John Powell

Power-Ups

Industry 

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Case Study Overview

John D. Powell is the Owner and Principal Agent of The Powell Agency, a veteran-owned, multi-line insurance agency based in Plano, Texas. With a career in financial services dating back to 1997, John brings a wealth of experience from roles as a Personal Banker, Small Business Banker, Financial Advisor, and Insurance Agent. His agency offers a comprehensive range of insurance products, including Home, Auto, Umbrella, Life, Specialty (Boats, Motorcycles, RVs & Travel Trailers), and Commercial Insurance, tailored to meet the unique needs of individuals, families, and business owners.

Recognized among the top 10% of agencies in the U.S., The Powell Agency has earned numerous accolades, including being named one of D Magazine’s 2024 Best Insurance Agents in Dallas.

John’s commitment to excellence and community service is further exemplified by his 11 years of service in the U.S. Army and Army National Guard, where he served in various roles, including Medic and Infantry Team Leader during Operation Iraqi Freedom III.

Pain Points

Despite his extensive experience and a strong client base, John recognized the need to enhance his agency’s digital presence to reach a broader audience. The rapidly evolving digital marketing landscape presented challenges in effectively promoting his services and engaging with potential clients online.

Limited time and resources made it difficult to develop and execute a comprehensive digital marketing strategy. John needed a solution that would efficiently manage his online campaigns and deliver measurable results without adding to his workload.

The Results

In collaboration with Carroll Media, John initially invested in a webinar program aimed at boosting his agency’s digital outreach. The success of this initiative was so compelling that he upgraded to Carroll Media’s Deluxe Solution.

Within just 30 days of running a single ad campaign, The Powell Agency experienced remarkable growth:

  • 33.6K Ad Impressions: A substantial increase in brand visibility, reinforcing the agency’s presence in the market.

  • 60% Increase in Engaged Users: Enhanced audience interaction, leading to a broader reach and potential client base.

These outcomes underscore the effectiveness of a well-executed digital marketing strategy in driving business growth and customer engagement. John’s commitment to excellence, combined with targeted marketing efforts, has solidified The Powell Agency’s position as a leading insurance provider in Texas.

33.6K
Ad Impressions
60%
Engaged Users Increase

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Location

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Email

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