As a busy business owner or agent, marketing can often feel overwhelming and time-consuming. But the truth is, small actions can make a big impact when it comes to staying visible and connected with your audience. If you’ve got 15 minutes, you can tackle one (or more!) of these quick marketing tasks to give your business a boost.
1. Update Your Google Business Profile
Your Google Business Profile is often the first impression potential customers get of your business. Take a few minutes to ensure your information is accurate, including hours, services, and contact details. Add a fresh photo or update your business description to make it more engaging.
Why it matters: An updated profile improves your visibility in search results and makes it easier for customers to connect with you.
Pro Tip: Ask a happy client for a quick review—it only takes a minute to request and can work wonders for your reputation.
2. Respond to Online Reviews
Speaking of reviews, take a moment to respond to recent ones—both positive and negative. Thank happy clients for their feedback, and professionally address any concerns from others.
Why it matters: Engaging with reviews shows that you care about customer feedback and builds trust with potential clients.
Pro Tip: Personalize your responses! A genuine “thank you” goes further than a generic reply.
3. Share a Quick Social Media Update
Post something relevant to your audience: a tip, an inspirational quote, or a behind-the-scenes snapshot of your day. If you’re short on ideas, share a fun fact about your industry or highlight a recent success story.
Why it matters: Staying active on social media keeps you top of mind for your audience and shows that your business is approachable and engaged.
Pro Tip: Don’t overthink it—authenticity wins! A candid post often resonates more than polished perfection.
4. Send a Follow-Up Email
Use those 15 minutes to follow up with a past client or lead. Share helpful resources, check in to see if they need anything, or simply thank them for their business.
Why it matters: Regular touchpoints strengthen relationships and increase the likelihood of repeat business or referrals.
Pro Tip: Use a pre-designed email template to save time while keeping your communication professional.
5. Add a Call to Action (CTA) to Your Website or Social Media
Make sure your audience knows what you want them to do next. Add or update CTAs on your website or social media posts to direct them to book a consultation, sign up for a newsletter, or explore your services.
Why it matters: Clear calls to action guide your audience and make it easier for them to take the next step with your business.
Pro Tip: Use action-oriented language like “Get Started,” “Contact Us,” or “Claim Your Free Quote.”
Make Every Minute Count
You don’t need hours to make a difference in your marketing efforts. By dedicating just 15 minutes to one of these tasks, you can keep your business visible, strengthen client relationships, and set yourself up for success.
Need help streamlining your marketing? Carroll Media can take these tasks off your hands and help your business shine. Let’s chat today!
