If you want to grow your business in 2025, you can’t rely on word of mouth alone. Facebook and Instagram ads are still some of the most cost-effective ways to get in front of the right people—but only when you use the right types of ads.
No more guessing. No more boosting and hoping for the best. Here are the three types of social media ads every business should be running—and how they work together to build brand awareness, generate leads, and grow your revenue.
🔄 1. Retargeting Ads
These are the ads that show up for people who have already interacted with your business in some way—they’ve visited your website, watched your videos, or engaged with a post.
Why they work:
They reach warm audiences who already know you
They increase trust and conversion rates
They keep your brand top of mind
📈 Retargeting works best when your website is set up to convert. Try our Website in a Week Power Up to make sure your traffic doesn’t go to waste.
📱 2. Video Ads
In 2025, if you’re not using video in your ad strategy, you’re already behind. Video content is what dominates the feed, grabs attention, and builds instant trust with your audience.
Why they work:
Video increases engagement and watch time
They’re prioritized in feeds like Reels and Stories
They tell your story in a more personal, dynamic way
🔗 Check out our Custom Video Ad Power Up for high-performing video content built specifically for Facebook and Instagram.
📄 3. Organic Content Ads
Your best-performing organic content shouldn’t just live on your feed—it should be turned into an ad. These types of ads feel natural and native to the platform, which often makes them more effective.
Why they work:
They’re already proven to resonate with your audience
They blend into the feed like regular posts
They can expand your reach and visibility without needing new content
💡 Let us turn your content into high-performing ad campaigns. Use our Organic Content Power Up to get started.
✅ Putting It All Together
You don’t need dozens of ad types. You just need a smart, intentional mix:
Video ads for reach and engagement
Organic content ads for social proof and familiarity
Retargeting ads to close the loop and drive conversions
And if you’re thinking, “That sounds like a lot to manage,” don’t worry.
💼 Carroll Media’s Monthly Ad Services and Modern Marketing 4 Agent’s Power Ups give you a full team behind the scenes creating, managing, and optimizing your campaigns so you can focus on running your business.
The Bottom Line
Want ads that actually work? It starts with using the right formats in the right way. If you’re only boosting posts or throwing up one-off promotions, it’s time to upgrade your strategy.
Let’s build a real ad plan together.
