YouTube has something exciting in store for your ad strategies. It’s called “Spotlight Moments,” and it’s all about placing your ads within the most popular content related to specific themes, such as Halloween, the NBA playoffs, or The Oscars.
Here’s how it works, straight from YouTube: “We’re introducing a new AI-driven package called Spotlight Moments, automatically identifying the most popular, relevant videos, making it even easier for advertisers to own the moment around key events, when viewers are most engaged.”
Using clever AI technology, Spotlight Moments identifies top-performing thematic videos and brings them into a branded content hub with your logo. Let’s say you want to boost your brand during Halloween. YouTube’s AI picks the best Halloween-related content, curates them into playlists on a sponsored hub, and voila! Your brand seamlessly appears alongside the most engaging Halloween videos.
This high-end option offers in-stream branded activation without the hassle of creating all the content yourself. While it might be a bit costly for smaller businesses, it’s perfect for those looking for native-looking, in-stream promotions. Although AI does most of the work, trust us, it’s in good hands.
Excited to know more? Read here and get ready to dive into Spotlight Moments!
