Pinterest recently announced they have updated the Pinterest Trends Tool in an effort to help provide advertisers and marketers with more accurate insight into shifts in trends and opportunities as well as a new API for Conversions. This effort may provide an insight into shopping data for retailers who want to leverage the platform.
Among the updates, the Pinterest Trends tools will now be displayed on the main page as shortcuts to make it easier pinpointing the latest trends on the platform.
As shown above, Pinterest Trends UI will give you quick access to data, reports, notes and more to help you in your marketing and advertising strategies.
Some trends you will be able to access include:
- Trends your audience loves – This widget on the homepage of Pinterest Trends allows advertisers to see what’s been trending with their engaged users and followers over the last 90 days.
- Trends by demographics – Pinterest Trends also enables advertisers to filter by age, topic, time and place
- Seasonal trends – New seasonal trend info will help advertisers better align content and marketing calendars to when Pinners are most engaged with different topics
Pinterest Trends will no doubt be a valuable tool.
Pinterest API for Conversions also provides a way for marketers or advertisers to track performance of Pins on the app based on data recorded outside of the app. This will be extremely helpful:
“The Pinterest API for Conversions is a new secure and reliable way for advertisers to connect their data to Pinterest, allowing for better targeting and measurement. Through this tagless, server-to-server solution, advertisers gain continued performance visibility, while allowing for optimization on Pinterest ad campaigns.”
Pinterest’s API for Conversions will allow advertisers to access their off-platform conversion data directly to Pinterest.
“Advertisers can send web, in-app, or offline conversions to Pinterest’s server to server endpoint in real-time or batch. Events received in real time, or within an hour of the event occurring, will be reported as web or app events. These conversions can then be mapped to Pinterest campaigns for conversion reporting to improve conversion visibility.”
You can learn more about Pinterest Trends here and Conversions API here.
