At the recent Marketing Live event, Google unveiled its groundbreaking generative AI ad tools, promising to revolutionize the way marketers create and optimize advertisements. These tools leverage AI to analyze user data, behavior patterns, and ad performance metrics, allowing you to make more impactful ads with personalized messaging. These tools can help empower you to unleash your creativity and achieve more impactful ad campaigns.
The new ad creation tool will include the ability to generate background visuals for product shots. The tool will also enable advertisers to remove backgrounds and improve the quality of small or low-resolution images.
“Our new Product Studio brings the benefits of generative AI to businesses of all sizes, helping them easily create unique and tailored product imagery for free and get more value from the images they already have.”
Google is also launching a new tool to summarize your website content and create variations of ads from your unique site copy. This will save website builders precious time.
“Simply add a preferred landing page from your website and Google AI will summarize the page. Then, it will generate relevant and effective keywords, headlines, descriptions, images and other assets for your campaign. You can review and easily edit these suggestions before deploying.”
Google also discussed how it’s looking to evolve its Search ads to align with new generative search experiences.
“Over the coming months, we’ll experiment with Search and Shopping ads that are directly integrated within the AI-powered snapshot and conversational mode. For example, if someone is searching for ‘outdoor activities to do in Maui’, and narrows the search further to ask about ‘activities for kids’ and ‘surfing’, they may see a fully customized ad for a travel brand promoting surfing lessons for kids.”
It’s important for Google to keep up with the AI train, as their competitors have had a huge edge in the implementation of artificial intelligence to streamline their processes. For example, Microsoft is also experimenting with generative search ads on Bing.
It’s also important for business owners, advertisers and marketers to stay current with trends in AI. Use these tools to get your ads in front of the right audience. Take advantage of the ability to increase your productivity, unlock new levels of creativity, drive engagement, and achieve more impactful ad campaigns that drive business success in the digital advertising landscape.
Google says that the tools will be available in the US over the coming months of 2023.
