Amanda Lyons
February 23, 2023

TikTok Gives Insight Into Best Performing Product Ads

TikTok has recently added a new element to its Creative Center which highlights how popular specific products are in the app. The info is based on the amount of ads posted that feature the item as well as impressions, view-through rate, comments, likes – they’ve got it all.

As seen above, ‘Top Products’ is a new section in the Creative Center, along with top trends, songs, best-performing ads, etc. You are able to filter Top Product listings by region or category as well as date range. Clicking ‘Details’ will bring you to a more detailed overview of the product including CTR, CPA, impressions chart, and more.

On ‘Audience insights’ you can see a breakdown of who is engaging with these ads by age.

If you’re a business owner, small or large, there’s no denying the advertising power that TikTok holds, especially with younger consumers. It’s definitely worth looking into these reports and seeing what data you can pull on your business’ niche.

Check out TikTok’s Creative Center today.

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