As the year continues to fly by and Halloween approaches, we use Pinterest to preduct the top costume themes and trends for 2022. Here are some high popularity concepts based on early content and product Halloween engagement.
Pinterest has provided some direct insight into the top Halloween costume trends of 2022:
- Stranger Things costume ideas (+22x)
- Elvis and Priscilla costume (+19x)
- Patrick Bateman costume (+18x)
- Top Gun costume (+6x)
- Anna Delvey costume (+5x)
- Harley Quinn halloween costume (4x)
- Avril Lavigne halloween costume (+3x)
- Dani Hocus Pocus costume (+3x)
- Maddie and Cassie Euphoria costume (+3x)
- Lord of the Rings halloween costumes (2x)
It’s clear that these trends are based significantly on popular cultural and entertainment. We can see similar trends in Google Search data, as well as a few additions and variations:
- Gomez Addams costume
- Mary Sanderson costume
- Spiderman costume
- Joker costume
- Akatsuki cloak
- Cruella costume
- Black Widow costume
- Velma costume
- Harry Potter costume
- Mandalorian costume
Group, couples and family costume ideas also seem to be growing in popularity this year.
Twitter also provided trends to use this Halloween, including the top hashtags:
- #Halloween
- #Halloween2022
- #HappyHalloween
- #TrickOrTreat
(As always, #Giveaway and #Win are also popular and could be worth noting in your content strategy)
Of course, don’t forget to use the most popular Halloween emoji in your holiday copy:
- Pumpkin emoji 🎃
- Ghost emoji 👻
- Alien monster emoji 👾
- Devil monster emoji 👹
- Scared face emoji 😱
- Purple devil emoji 😈
More insight on current trends will continue to come out over the next several weeks. But you should get a head start on planning your content or costume now!
