Love it or hate it – social media is popular and it’s only growing. It is also evolving every day which makes marketing your business on social media even more daunting. This is why our monthly That’s So Trendy social media trends report should be your go-to guide!
We have researched and collected some vital social media and marketing trends for you below:
Short form video is still #1
of consumers use their mobile devices to watch video content
of people say that they’ve been convinced to buy a product or service by watching a brand’s video
HOW TO USE SHORT FORM VIDEO FOR YOUR BUSINESS:
Don’t be afraid to pull out your phone while you’re in the office or in the field and start shooting! You can use anything relevant to your business to make social media content.
YouTube is still relevant (and growing)
2. While short form video is popular right now, regular long form video content isn’t far behind. With longer videos as well as Shorts, YouTube shouldn’t be discounted as a potentially useful social media platform for your business.
In fact, YouTube’s daily average watch time in 2022 was 45.6 minutes, just 0.2 less than TikTok.
HOW TO USE YOUTUBE FOR YOUR BUSINESS:
When you make a long video to post on YouTube, for example “What You Need To Know About Life Insurance”, you can take the same video and cut it into smaller videos to use on social media!
Social media presence equals more sales
3. Social commerce is no secret. If you haven’t invested in digital marketing, you’re missing a huge audience. Businesses use social media to convert potential customers into customers.
Stores that have at least one social account have 32% more sales on average than stores that don’t use social media.
HOW TO USE YOUR SOCIAL MEDIA PRESENCE FOR YOUR BUSINESS:
Build a connection and community with your customers. Show your personality! Always respond to messages, mentions and comments. Try to post content. If someone comes to your page, it shouldn’t be blank.
Reviews hold the power
4. Today, most people prefer online shopping. Whether due to the pandemic, availability or a shift in time management online buyers continue to grow. When people to buy something online, they often look up your reviews! People are more likely to buy from you when they see positive reviews from your customers.
Two-thirds of consumers say they trust the opinions of other customers posted online.
Before they add to the cart, 84% of US online buyers take a look at a social media platform before purchasing.
HOW TO USE REVIEWS FOR YOUR BUSINESS:
When you receive a review, make sure to respond to it! Make it a habit to encourage your customers to leave reviews. Repost the reviews turn that customer feedback into social media posts.
Targeted social media ADS
“The most important factor for running successful
social media ads in 2023 is to make sure
your targeting is very specific.”
5. Social media advertising can be difficult, but it still plays a big role in your online sales success. With paid marketing, you can advertise to specifically target audiences, instead of waiting for them to find you organically.
HOW TO USE PAID ADS FOR YOUR BUSINESS:
Paid advertising is one of the quickest ways to help potential customers discover your brand. Find a company who has proven results boosting customer numbers like website views and impressions.
At Carroll Media we know how to do JUST THAT. With our “special sauce”, we target your specific audience to make the most of every dollar you spend.
