As one of the most overlooked apps for business, it’s likely you’re not using Snapchat for your business. Well, that may be a mistake. Snapchat is holding its 2023 Investor Day, and its headline announcement is the fact that Snap is now up to 750 million monthly active users, a big jump on the 600 million it announced in April last year.
The platform regularly posts daily active user counts in its quarterly updates, currently at 375 million DAU, as per its most recent report – but the monthly numbers provide some more perspective on the growth and presence of the app. So what does this mean?
Well for starters, it means Snapchat’s users aren’t driven by compulsion as much as other apps. Meta, for example, says it sees 67% of its users use the app every day while Snap claims only 50%. Which begs the question, where is Snapchat seeing growth then?
According to its Q4 numbers, Snap’s user growth in North America is flat, while it added 4 million more daily users in Europe. Where Snap has seen the most growth, however, is in the ‘Rest of the World’ category, with India, in particular, seeing an uptick in interest.
They reportedly now have over 147 million users in India, and as mobile phone adoption continues to rise in the nation, Snap is slowly building its presence.
So while Snapchat may not be the first app on everyone’s home page, it’s worth noting that even after all this time Snap is still gaining momentum and holding its place with users across the world.
