Meta, the parent company of Facebook, has unveiled its latest advertising tools, which include generative AI-powered ad creative and automated ad optimization. These new tools were introduced at the company’s recent Meta Connect event, and they aim to provide businesses with more efficient ways to create and optimize ads.
One of the main features of the new tools is the generative AI-powered ad creative. This tool enables businesses to create multiple versions of their ads by simply inputting their ad text and images. The generative AI then creates various ad versions that businesses can choose from, making it easier to test and optimize ad performance.
The other major feature of the new tools is automated ad optimization. This feature uses machine learning to analyze ad performance data and make real-time adjustments to improve ad performance. Businesses can set their own optimization goals, and the system will automatically make changes to achieve those goals.
Meta also announced other new ad features, including the ability to create immersive augmented reality (AR) ads, which allow users to interact with ads in a more engaging way. This feature is currently being tested with select partners and will be available to more advertisers in the future.
Back in February, Meta previewed some of the latest updates coming to its automated Advantage+ ads suite, which include Advantage+ creative standard enhancements.
“When you create an ad with standard enhancements, you can add a single image or video and a variety of text options. We’ll automatically create variations of your ad with different text combinations, media enhancements and compositional changes. We’ll show each person the variation they’re more likely to respond to.”
Meta says that advertisers that use Advantage+ shopping campaigns are seeing a 32% increase in return on ad spend, while other automated elements have generated similar, double-digit performance gains.
In addition to the new ad tools, Meta also introduced new e-commerce features, such as Shop Builder, which allows businesses to create and manage their online shops directly from their Facebook Page. The company also announced new tools to help businesses manage customer relationships, including a new chat plugin that enables businesses to communicate with customers across Facebook, Instagram, and WhatsApp.
The new advertising and e-commerce features are part of Meta’s ongoing efforts to provide businesses with more efficient and effective ways to reach their audiences and achieve their business goals. By using generative AI and automated optimization, businesses can create and optimize their ads more quickly and easily, allowing them to focus on other aspects of their business. The addition of AR ads also provides a new way for businesses to engage with their audiences and create more memorable ad experiences.
