Messaging apps and direct messages continue to become pivotal for engaging audiences. In response, Meta has created a way of leveraging lead gen ads for establishing direct connections through promotions.
Meta has a range of lead gen ad options available, and it recently unveiled a comprehensive lead gen ads guide, giving some insight into each tool and outlining how they can fit into your marketing strategy.
Here are some snips from the guide:
For the complete overview of Meta’s lead gen ad options and tools, you can download Meta’s full lead gen ad guide. In this post, we’ll spotlight key highlights from the guide.
The guide starts by presenting an overview of Meta’s various lead gen promotion options, which facilitate more direct connections with your audience. It offers performance insights and best practices for implementation, along with guidance on optimizing each for maximum response.
This guide aims to cover all of Meta’s lead gen options in detail, so it’s a valuable resource for campaign planning and exploring different avenues for lead generation.
Meta is seeing an upward trend in the adoption of its lead gen ad products, especially in India, where WhatsApp plays a vital role in connecting over a third of the population. In its latest earnings report, Meta noted a doubling of revenue from its Click-to-Message ads in India year-over-year.
This growing traction isn’t exclusive to India but extends to other markets as well. More users are using messaging apps, favoring private sharing in DM groups over public posting.
For a full view of Meta’s lead gen ad options, you can access Meta’s complete guide on lead generation ads here.
