Meta has just announced some new creator monetization incentives and tools just in time for the holidays while it’s also working to improve its payout systems to get money to creators faster, and improve their connection with its platforms.
First off, Meta’s looking to encourage more use of Stars over the holiday break, with a range of new incentives and offers for the program.
From now until the end of the year, Meta’s offering limited-time, holiday-themed virtual gifts to make Stars donations even more enticing, while it’s also added new Stars Party bonus incentives for creators, which will help them generate even more revenue via Stars promotions.
Seen above, Stars will act as an engagement tool for viewers to interact with creators. Through the Stars Party bonus program, creators will receive additional Stars from Meta if they reach certain thresholds (in this case 10k Stars), which will help entice both creators and their audience to push towards those higher goals. For context, 10k Stars is currently valued at just over $150 USD, depending on the package/s that you buy. However, Stars will be offered for various and cheaper prices over the next few weeks to mark the holiday season.
“Fans will be able to get an additional 5% to 20% more Stars, depending on the pack they purchase. People can buy Stars at a discount in videos and in the Stars store. The sale will be offered across Live, On Demand, and Reels.”
Meta’s also looking to make it easier for creators to acknowledge those who send Stars, with a new filter in ‘Comments Manager’ which displays all comments that were sent with Stars.
Next, Meta is rolling out themed virtual gifts to Facebook Reels, beginning with popular Reels topics, including pets, cars, fashion and dance.
Meta will also be looking to encourage more Stars usage in Reels by giving some Reels users free Stars to send to eligible creators.Meta will automatically enable Stars on selected public creator content, including within Facebook Reels. The hope is that it will help to raise awareness of the option, and get more people making money from their content in its apps.
In addition, Meta is also improving its creator payout process by lowering the threshold for US-based creators to get paid from $100 to $25.
“This will help small, earlier-stage creators get paid sooner. The new payout threshold will apply to Stars and Facebook Subscriptions, and will be available for additional Facebook monetization products in the coming weeks.”
And in what could be the most exciting and anticipated announcement from Meta (possibly ever), they announced that Live Support will soon be available for creators:
“We’re expanding access to live chat agent support to eligible creators on Pages and Professional Mode in the US with 10,000 or more followers, connecting creators with live support to help resolve their monetization issues.”
Immediate monetization and improved support are exciting announcements from Meta, no doubt in preparation for their expansion of the Metaverse.
You can read more about Meta’s latest creator tools updates here.
