LinkedIn is experiencing record levels of engagement, so now is a great time to assess your strategy on the platform. Luckily, LinkedIn has released a new guide on best practices for brands to maximize engagement and their presence on the platform.
LinkedIn says:
“On LinkedIn, an evolved content strategy guided by creative effectiveness begins with knowing what works best on the platform. That means getting an up-to-date view of best practices, thinking strategically about your approach, and partnering with vetted experts and integrated solution providers.”
In the 13 page guide, LinkedIn gives tips on each of these, including advice on content strategy on the platform as well as pointers on engagement and posting.
According to LinkedIn’s research, connection to customer’s emotions is an important driver in their engagement with your content. LinkedIn also gives advice on building a ‘brand-to-demand’ approach, developing thought leadership, and key best practices for LinkedIn ‘feed-optimized content’:
This may seem complex but it is important information for advertisers to maximize the potential the platform offers. With growing concerns over other platforms (like Twitter) it may be good timing to reconsider how you use LinkedIn in 2023; in any case, it’s worth reading the guide.
You can download LinkedIn’s ‘How Standout Creative Content Boosts Performance’ guide here*.
*You will have to sign up with your email.
