CMC Social Media Snapshot – Week of 9/19/2022

YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube’s looking to provide more ways to engage channel visitors, by customizing the way that your uploaded content is displayed based on each users’ preferences.

Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

According to a new finding by social media expert Matt Navarra, Instagram is now testing a new ‘Repost’ option, which would enable users to amplify any post by re-sharing it to their followers in the app.

TikTok Announces New Programming and Creative Effects for Fashion Month

TikTok has announced a new series of activations for Fashion Month 2022, including a creator showcase, live stream programming, new digital effects, and more.

Twitter Shares New Insights into the Role that Tweets Play in the Broader News Ecosystem

Twitter plays a bigger role in the information ecosystem than is user counts might suggest.

Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

With the US midterms fast approaching, Snapchat has today detailed some new steps that it’s taking to encourage its users to vote, or register to vote, in preparation for upcoming polls.

Meta Publishes New ‘Measurement 360’ Guide to Assist in Marketing Optimization

With the marketing landscape undergoing major changes in 2022 many businesses have been forced to reassess their marketing spend, and re-consider the fundamentals of their promotional approach.

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