YouTube Announces New Targeting Options for CTV Campaigns, Improved CTV Buying Tools
Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets – is now its fastest-growing content surface.
Instagram Reels News, Trends and Creative Strategies for Marketers
The ever-growing demand for short-form video content has made Reels a powerful marketing tool. Thankfully, Instagram continues to release new features, tools and solutions to help businesses make the most of Reels.
TikTok Provides New Tips on the Value of its ‘Instant Page’ Ad Display Option
Instant Page enables brands to set-up a lightweight display within TikTok itself, reducing load times and improving responsiveness.
Twitter Will Soon Incorporate Podcast Access into its Audio Tab
While the audio social trend has died down, Twitter remains confident that there’s a future in its audio options, as it continues to develop Spaces and its dedicated audio tab. Adding podcasts into the audio tab could be another way to incorporate media into the tweet experience.
Snapchat Launches New ‘Sounds Creator Fund’ to Encourage Unsigned Musicians to Share Their Music
Snapchat’s looking to provide more support to an expanded scope of creators via a new ‘Sounds Creator Fund’ which will help emerging independent artists to gain distribution and recognition on the platform, via audio uploads that users can then add to their Snaps.
Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics
As it works to latch onto the short-form video trend, and negate the rising influence of TikTok, Meta has announced some new updates for Reels, across both Facebook and Instagram, including additional Reels insights, the expansion of the ‘Add Yours’ sticker, and ‘auto-created’ Reels clips.
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