Are you looking to level up your LinkedIn game and maximize the performance of your organic and paid posts? Look no further! Alexandra Morales, a social media manager for the LinkedIn Ads team, has shared some valuable best practices to make your content stand out in the LinkedIn stream.
Interaction is Key:
Social media users crave interaction, and the key to unlocking its potential lies in simplifying the process and offering something valuable in return. Whether it’s encouraging poll participation or engaging in comment conversations, make sure your audience feels rewarded for their engagement. Remember, interaction is a two-way street.
Disrupt the Norm:
To capture attention as users scroll through their LinkedIn feed, your content needs to disrupt the norm. Morales emphasizes the importance of using bold or counter-intuitive statements that ignite curiosity or eye-catching visuals that break patterns. However, be cautious of the fine line between positive and negative engagement, as algorithms might not always distinguish between the two.
Inspire and Connect:
Triggering an emotional response is a powerful way to boost engagement. While anger can prompt reactions, joy, happiness, and inspiration are more likely to generate support. Morales suggests going beyond generic inspirational quotes and creating stories that instill confidence in your brand and align with your core values. Sharing personal anecdotes and insights can make a lasting impact.
Visual Appeal Matters:
Using the right visuals in the right formats can significantly enhance interaction. Morales advises opting for larger images instead of standard thumbnails, as they tend to achieve a 38% higher click-through rate. Aim for an image size of 1200 x 627 pixels. Additionally, consider how your visuals will appear on mobile devices, a crucial aspect to test and optimize.
Keep it Concise:
When it comes to headlines, shorter is better. Morales recommends aiming for 150 characters or fewer for ad headlines and 70 characters or fewer for descriptive copy (anything over 100 characters will be truncated on desktop). Grabbing attention and enticing clicks should be your priority. Focus on getting users to take the next action rather than sharing everything at once.
By implementing these best practices,, you can elevate your LinkedIn content performance and stand out in the crowded digital landscape. For a comprehensive understanding of Morales’ insights, be sure to check out her full overview on the LinkedIn ads blog. Happy LinkedIn networking!
